GoodDot’s Do Good Ad campaign features Neeraj Chopra

India’s leading plant-based  meat  brand  GoodDot  has  recently  launched  its  nation- wide ad campaign that promotes the message of ‘Do Good’. The ad featuresGoodDot’s brand ambassador Neeraj Chopra.  With the use of  the  latest  technology  and  VFX- based   techniques,   they   have   made   the   advertisement   level   meet   international standards bycreating a realistic animation character of GoodDot’s mascot GoodDo - The Goat. InterestinglyGoodDo was rescued from a slaughterhouse in 2017 and now resides in Udaipur.  The amazingeffects  of  the  commercials  are  created  by  P3 Animation Studio.

The highlight of the ad is the wonderful acting of Neeraj Chopra and the funny interaction with GoodDo - the goat. The 3 scenes in the ad subtly passes on the message that sometimes people get lazy and commit mistakes like littering, breaking the queue, not following the traffic signals. In the ad, Neeraj Chopra is seen as having an urge to commit the above mistakes, but his innerconscience in the form of GoodDo, the animated goat prevents him from committing the mistake and obeying the rules and the social etiquettes.

Commenting on the commercial, Neeraj says, “I thoroughly enjoyed being a part of the Do-Good campaign with the GoodDot team. I love the fact that the simple message of doing the right thing is being told in this manner, and hope people can resonate with this message when they watch the films. I was lucky to have GoodDo by my side through the various situations in the ads and would urge everyone to channel their inner GoodDo when facing tricky situations inlife.”

 The scenes have been beautifully shot and the important message of being good and doing good is passed on very subtly in a fun form. Towards the end of each scene, GoodDot embeds a message of the benefits of plant-based meat in terms of health, taste and reduced cruelty to animals.

 “We are beyond excited to release this ad. This ad communicates the ethos of our brand GoodDot in a very clear and strong format. We were pleasantly surprised by the amazing acting of Neeraj Chopra. Being a first-hand witness to the shoot, I was inspired by the work ethics of Neeraj as heput in his all in the acting. Having GoodDo our incredible goat in this ad is extra special as this funrepresentation of GoodDo will help the audience relate more to the beauty of the animal world. The production and the animation team have done a fantastic job and this ad it right up there withthe best in the globe. I am super proud of my team, and we are blessed to have Neeraj & GoodDot telling our story to the world”, said Abhishek Sinha, Co-Founder and CEO, GoodDot, on the commercial Launch.