Goodknight initiates ‘#MaccharoKaLockdown’ for Jumbo Fast Card ad

Goodknight, a market leader in the household insecticide space from the house of Godrej Consumer Products Limited, has unveiled a TVC for Goodknight Jumbo Fast Card, an innovative spiral-shaped paper-based mosquito repellent. The creative highlights the robust technology of Goodknight’s Jumbo Fast Card which activates fast action and has an instant knock-down effect on mosquitoes.

Conceptualised by Wunderman Thompson Mumbai, the film opens with a father-son duo, where the son is informing his father about another lockdown in progression. Cheering his frowned father, he exclaims that lockdown is not for humans, but harmful mosquitoes. Finally, the mother comes to the rescue with Goodknight Jumbo Fast Card, a unique paper-based mosquito repellent. The film shows that as soon as one light a Jumbo Fast Card it instantly affects mosquitoes and they get visibly knocked down. The new film promises that this product protects families from mosquitoes for an entire evening, up to 4 hours.

Sunil Kataria, CEO - India, and SAARC, Godrej Consumer Products Ltd (GCPL), said, “As the leader in the household insecticides category, Goodknight is committed to innovating and providing effective yet safe solutions at very low cost. With this TVC, we aim to reach out to maximum households and communicate the product’s dual benefits of instant efficacy and up to 4 hours of protection from mosquitoes. Jumbo Fast Card is an effective and affordable solution against mosquitoes in the urban and rural landscape. Jumbo Fast Card is also a safe and quality alternative against illegal incense sticks that contain harmful chemicals and can cause health hazards on prolonged usage.”

Commenting on the film, Steve Priya, ECDs & VPs, Wunderman Thompson Mumbai said, “The idea was centred around the current context, where the lockdown has just ended and things are opening up. Everyone seems relieved. But imagine another lockdown being announced. Thankfully it’s ‘Machharon ka lockdown’. Not only does it grab attention but also brings out the 2 most desired benefits for consumers. One, it works instantly or as we call it FATTACK SE! Two, its effect lasts for 4 long hours, which is the entire evening.”

This revolutionary product does not depend on electricity, making it a viable option for both urban and rural areas, susceptible to mosquito menace. Goodknight Jumbo Fast Card is available in a pack of 10 cards and is affordably priced at INR 15. This means the per usage cost is as low as INR 1.5 only. It also leaves a pleasing fragrance that lingers around the room.