Goodyear Dunlop to ride on MediaCom in Western Europe!

MediaCom has been named as media agency for Goodyear and Dunlop brands across Western European markets as of 2013. The announcement consolidates and extends the relationship between the two companies.

The agency had previously worked with Goodyear Dunlop in 10 markets including Germany, Sweden, Norway and Austria but the appointment will add a further 9 markets to their remit. 

New markets include France, UK, Spain and Italy. Additionally, MediaCom will now also handle the motorcycle business in all markets in Europe. 

MediaCom will be working hand-in-hand with all the Goodyear Dunlop brands to build business in a competitive market. 

Euan Jarvie, EMEA COO, who led the pitch process, will act as global account director across the business.

"We selected MediaCom for its ability to offer us an optimal mix of strategic services and a strong market presence in Western Europe. It is this mix that we believe will best serve our media needs for Goodyear and Dunlop in Western Europe in the most cost-efficient and effective manner," said Pierre Santoul, Goodyear Dunlop's Marketing Director for EMEA.

"We are delighted to be working with Goodyear Dunlop in more markets and helping more of their brands achieve business success," said Nick Lawson, Chief Executive of MediaCom EMEA. "Our success in winning the business is a testament to our fantastic teams in 19 different countries, demonstrating our ability to work together seamlessly as a network."


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