Google consolidates entire global media biz with WPP’s Essence

As per reports, Google has consolidated its entire global media account with WPP’s Essence. According to Essence’s website, the agency has served as Google’s global digital media agency of record for over a decade.

Google’s offline part of the business was being handled by Omnicom Media Group.

Essence’s campaigns for Google reached millions of people in nearly a hundred different countries in 2019. The agency launched 796 campaigns for Google in 2019.

In 2018, Essence and Google worked together to promote Google Maps in India to a large audience in a crowded market. The #LookBeforeYouLeave campaign encouraged commuters to check Google Maps and utilise real-time traffic updates before leaving their home, office, or other destinations through components including OOH with real-time traffic information, branded television traffic updates, YouTube bumpers, and more.

Campaign components resulted in increases in daily active users and feature awareness and reached approximately 30 million potential users.