banner image banner image

Google Play Pass launches in India

Since 2012, Google Play has been a one-stop-shop to find, enjoy, and share your favorite apps, games, and digital content. Aiming to introduce a new way to enable people to enjoy these digital experiences, Google Play today announced the launch of Google Play Pass in India, rolling out to Android devices in the country this week.

Play Pass is a subscription service that is currently available in 90 countries, which provides access to many apps and games without ads, in-app purchases, and upfront payments.

Play Pass will offer a high-quality and curated collection of 1000+ titles across 41 categories from developers across 59 countries including many from India. Users can get started with a one-month trial and subscribe for Rs. 99 per month or Rs. 889 for the year. Users can also avail a prepaid one-month subscription for Rs. 109. With Google family group, family managers can share their Play Pass subscription with up to five other family members.

With the potential to access users across 90 countries, Play Pass will offer Indian developers of all types of apps and games a new avenue to expand their global user base and unlock new revenue streams. Google will continue to work with global and local developers to add new games and apps every month so that there is always something new to discover on Play Pass. Developers can find out more about how to participate here.

On the launch, Aditya Swamy, Director, Play Partnerships, Google India, said, “We want to deliver products and programs that the Play community - both users and developers - find value in, and we are always looking for new ways to do this. With the launch of Play Pass in India, we are excited to offer a robust collection of unlocked titles to our users and looking forward to partnering with more local developers to build amazing experiences users love. 

The Play Pass collection includes a range of exciting titles, from games that help unwind - be it sports, puzzles, or action games - to apps that power productivity. Users will find well-known games like Jungle Adventures, World Cricket Battle 2, and Monument Valley, helpful apps like Utter, Unit Converter and AudioLab, as well as hidden gems such as Photo Studio Pro, Kingdom Rush Frontiers TD, and many more.

Once Play Pass is available this week, users can start their trial by simply opening the Play Store app on their Android device, tapping the profile icon at the top right, and looking for “Play Pass.” Subscribers can access the collection of apps and games through the Play Pass tab or by looking for the Play Pass “ticket" when browsing titles on the Play Store.


News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Media