Google revamps "Shopping 100" with a new name, trends and products

Last year while heading into Christmas, Google released a new mini-site called "Shopping 100" which consisted of the most popular product trends during that time, which helped people find the ideal gifts for their loved ones. 

Google now returned with the mini-site and renamed it Google Shopping Gift Guide which consists of new products and trends separated by category. 

In a blog post, Google said, "We’ve identified trending product categories over the past few months, and translated them into gift lists for the people in your life."

This is beneficial in many ways. While it makes it easier to select a gift and check out the latest trends, it also allows product sellers to align with these trends and run promotions for the same. 

Google's Shopping Gift Guide also enables people to connect through to Google's Shopping options, which could drive a lot of traffic to the listed products.

The blog post added, "With thousands of stores in one place, you can find what you’re looking for, online or nearby. Nearby store listings show store hours and stock alerts, so you don’t waste a trip. And, if you’d rather keep those trips quick, you can see which stores offer in-store or curbside pickup."

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