Google weaves a hero's Bollywood story in true filmy style
Continuing its focus on India, Google has been working on enriching consumer experience through their products and working towards making the Internet more accessible and relevant to more and more people. In an effort to do so, Google has released a digital film, titled ‘The Hero - A Bollywood Story’, which has been conceptualised by Lowe Lintas Delhi.
The big task for the agency was to crack an idea that can move masses and appeal to a really large audience. The starting point was the context of India today, from a nation (and a generation) that understood that their dreams may have to remain unfulfilled, we are turning into a nation that believes in fulfilling not only their dreams but that of others around them and Google is helping them find their dream and chase it successfully.
The agency used this insight and in order to make it extremely relatable and relevant to millions of Indians, decided to give it a layer of something that epitomises hope, dreams and magic which is Indian cinema. The team at Google started to focus on Cinema from a product perspective, enhancing film search results and create a range of immersive search experiences, especially for Indian Cinema.
In life, like in the movies, some dreams come true, some fall through and some just take longer. This is a story of a father and son on a journey to rediscover dreams – Bollywood style – with Google Search by their side. The ad shows how the son sets out to fulfil his father’s unrealised acting dreams. Giving in to his family responsibilities, the father had to give up on his Bollywood dreams 40 years ago, even though he had signed on a film.
The son finds out about the film that his father had signed through a series of Google searches and gets to know that it was none other than the blockbuster ‘Sholay’. Thus begins the father-son journey as they visit various spots across India where iconic scenes from hit Bollywood films had been shot.
Watch the film:
Commenting on the new campaign, Sapna Chadha, Marketing Head, Google, said, “Google has a long history of building products for India, and we wanted to make sure that when these millions of Indian cinema fans pick up their phone and ask Google about their favourite films, actors or songs, they get a delightful, local experience.”
Arun Iyer, Chief Creative officer, Lowe Lintas, added here, “With a nation that’s crazy about cinema, thousands of people land up in Mumbai every day to be part of this magical world. But very few get to live their dreams. This film was inspired by those lost dreams and new journeys. The story was created around the product that takes you on an emotional journey.”
Commenting on the campaign, Naveen Gaur, President, Lowe Lintas, said, “Nothing unites this nation like cinema does. So we took that as the context to expand the relevance of Search in people’s everyday life. Cinema is so engrained in us that we always endlessly want to know about films and the stars. Google with its enhanced search does a great job in helping people know anything about movies and much more.”
Client: Google India
Team: Sapna Chadha, Varun Sud, Samit Malkani, Rachita Malhotra
Agency: Lowe Lintas Delhi
Creative: Arun Iyer, Shayondeep Pal, Amar Singh, Arko Provo Bose, Manzoor Alam
Account Management: Naveen Gaur, Nikhil Mahajan, Dallbir Singh, Naman Pal
Planning: Anurag Prasad, Sumant Bhattacharya
Production House: Chrome Pictures
Director: Amit Sharma
Music: Clinton Cerejo
Singer: Kannan Mohan
Lyricist: Amitabh Bhattacharya