GOQii Play - India’s first healthcare OTT platform partners with Paytm First

GOQii, India’s leading preventive healthcare company today announced the partnership of GOQii Play, the company’s OTT platform for healthcare with Paytm First, Paytm’s premium subscription-based rewards and loyalty program. This partnership is a first-of-its-kind that will bring GOQii Play’s interactive health and fitness content along with access to celebrity & expert coaches to over 300 million Paytm users across India.

Paytm First is Paytm’s latest path-breaking initiative for its users who will have exclusive access to memberships, on-demand content and offers from leading food ordering platforms, OTT platforms and much more. Paytm First is priced at Rs 750 with an inaugural cashback worth Rs 100 for a very limited time. The Paytm First customers can enjoy a wide range of exclusive benefits from leading partnered brands

What does GOQii Play offer?

GOQii Play has a wide range of fitness workouts, marathon training coaching and talk shows on diverse topics such as mental and emotional health, parenting, Sexual health, lifestyle disease management and more. The platform has live shows on more than 15 different fitness workouts ranging from pure fitness and functional training to Pilates, Piloxing, Belly Dance fitness, Zumba, Yoga and more. Currently, GOQii has signed up with its certified health and fitness coaches. Notable names include Sardar Singh, Ex-Captain of the Indian Hockey Team, Luke Coutinho, a holistic nutritionist, Wanitha Ashok, fitness trainer and health influencer from Bengaluru, and international experts from the UK and Italy among others. Its content is available in English, Hindi and Telugu & more local languages are in the pipeline.

Commenting on the launch, Vishal Gondal, Co-founder and CEO of GOQii said, “We are deeply excited to partner with Paytm First, which gives us an opportunity to penetrate deeper into Paytm’s growing 300 million customer-base, providing them access to 24x7, high-quality health content; a strong step to push more and more Indians to shift from a curative to preventive lifestyle. GOQii Play’s differentiated live content is easily accessible through smart phones, making it highly convenient for anyone to adopt fitness activities of their choice as well as interact with our coaches and healthcare experts for more personalized services.”

Deepak Abbot, Sr. Vice President Paytm said, “We are very excited to have partnered with GOQii for our exclusive loyalty program “Paytm First”. With this partnership, we are confident that our users across the country would benefit hugely from the comprehensive fitness program offered under GOQii Play. With this, we have further reinforced our promise of bringing newer and more exciting services with Paytm First and we will continue to work in this direction while expanding the programme with more benefits while offering more value to our users”.