Gordon’s India inspires Gen Next to unwind responsibly
Gordon’s India announces the debut of #its5pmshallwe #SplendidSunsets, a curated campaign that brings G&T occasions to the golden evening hours. Keeping in mind the ongoing Gin revolution that has uplifted spontaneous & casual social occasions, the brand has onboarded Siddhant Chaturvedi to exude a playful and posh messaging that re-establishes Gordon’s as the accessible, contemporary, and stylish liquid that it is.
The campaign brings the refreshing G&T serve to the forefront, using Sunset as an invitation to experience Gordon’s with friends. The brand messaging stays true to its straightforward accent, with a splash of wit and dry humour, in keeping with the very English roots of Gordon’s.
Vikram Damodaran, Chief Innovation Officer, Diageo India, says, “In the era of Ginaissance, it is perfect for us to reimagine the early evening moments with Gordon’s #its5pmshallwe #SplendidSunset narrative. The pandemic has taught us the importance of being connected with each other, and Gordon’s flawlessly blends into occasions that are simple yet conversational. Keeping that in mind, Siddhant effortlessly balances into the persona of the liquid inspiring the new generation to unwind responsibly.’’