Gourav Luminaries Ltd. announces Mera Gourav campaign for Women’s Day

Gourav, one of the leading consumer electrical goods brand, a trusted name in Tier-2 & 3 cities of India, has introduced a social-media initiative called #DeshKaGourav. DeshKaGourav is Gourav’s community voice for women empowerment spread across Facebook, Instagram, Twitter and Youtube that salutes the grit, triumph, and pride of Indian women.  This International Women’s Day, Gourav launches its #MeraGourav campaign celebrating the victory of women in India.

A socially conscious brand, Gourav has been sharing some truly inspirational stories #Yodhhas – women who have made a real difference to the society at the grassroots level – through their campaigns. #MeraGourav is an eight-day celebration starting from the 1^st March to commemorate women from across the country. Women from different walks of life participated in raising their voice and came forward to share their #MeraGourav journey inspiring thousands of women.

Followed by an enlightening panel discussion with women achievers who came forward to share their journey, failures and success, and to motivate other women. The #MeraGourav panel discussion series was moderated by Women Inspiring Network in association with DeshKaGourav. WIN is an inspirational storytelling network that creates, shares, informs and inspires women.

The panel consisted of Rashi Mal - Actor Dancer and Singer, who shared her #MeraGourav moment as quoted, “I’m proud of my own resilience but in a time when we are surrounded by so much of negativity, anger and hate. I try to introspect and try to make this world a better place by holding my values and ideals.” Prachi Trehlan – Former Captain of the Indian Netball Team which represented India in the 2010 Commonwealth Games and in other major Asian Championships in 2010-11, Actor and Entrepreneur, added “Basketball will always remain my first love, the feeling of representing your country and holding the national flag onto your chest with your family’s name at the back and the moment of pride when the national anthem starts off is irreplaceable.” 

Aavriti Jain - Founder of Dhora and Teatro Dhora, shared her positivity as “I always look for things to do that can make me proud everyday because everyday you have to tell yourself to be happy and you did something proud worthy to feel the same.” Naina Ruhail - Co Founder of Vanity Wagon quoted, “I followed my passion and overcame all the challenges, I just didn’t stop from achieving my goals and the fact that nothing has stopped me yet, just keeps me going.” 

Along with Stuti Jalan Founder of WIN who has been hosting such insightful sessions and sharing women achievers’ journey through her initiative quips, “The time I founded crosshairs when I was 23 in Bombay, when you don’t think so much so I believe, If you have the drive, perseverance and passion, you can do anything and I’m very proud that how the women inspiring network has shaped and the way it is, it keeps us motivated and keeps inspiring us in many ways. We are really excited to unleash inspiration from untold stories of women from across the country this International Women’s Day.”

Gourav also introduced a new range of switchgears - Yodha. Women across the world are known for their strength, positive attitude, integrity, strong mind, the determination to overcome obstacles and this International Women’s Day, Gourav celebrates these women by dedicating and honouring them as the true Yodha’s of India. A commitment to protect its consumers, the brand introduces this collection to honour all women warriors who protect their families against all odds like Gourav have been over the years.

The new ‘Yodha’ range highlights the safety of its users by providing good quality installations at home. The product range comprises of Mcbs, Distribution Box, ChangeOvers and MainSwitch. In words of Mr Pankaj Khanna, CSO, Gourav Luminaries Pvt ltd, “Yodha is an introduction by Gourav to celebrate the women warriors of our country who can fight the world to protect their family and never fail to provide protection to them. With similar ideology, Yodha Switchgears is launched as these provide 100% protection that not only meets the quality expectations of our customer but is also particularly affordable. DeshKaGourav is our small bit way of highlighting women achievers, change-makers and pioneers our country is proud of. A community that thrives on inspiration and appreciation. Its mission is to create real on-ground impact through positive engagement on social-media as opposed to the rampant hate and negativity. We hope that with our small initiative we are able to bring to light the true heroes of our country.”

With 70% of their labour workforce comprising of women, the brand is committed to take steps to empower women. Recently it got Mary Kom, the boxing legend, as its brand ambassador to send out a strong message. From working in paddy fields to becoming six-times world champion in boxing, Mary Kom is a true icon for #DeshKaGourav. She chose a male-only sport, brought an Olympic medal for India, won titles like Padma Vibushan, got nominated by the President as an MP at the parliament, continued her career post motherhood, and adopted a daughter despite having three sons. In her life’s journey she has broken many stereotypes and established a glorious example for women. The #DeshKaGourav initiative is dedicated to inspire many Mary-Koms-in-making in various fields of work.  The brand believes in bringing to the forefront stories of such women who have dared to dream and achieve new heights, who break the stereotypes and foray into unchartered fields.