Government coughs up over Rs 3723 crore on advertising
More than 2,800 digital news publishers have furnished information under the Intermediary Guidelines and Digital Media Ethics Code of the Information Technology Act, 2000, said Anurag Thakur who is the Information & Broadcasting Minister in the Lok Sabha
He said that the Code of Ethics shall be followed by publishers of news and current affairs on digital media and publishers of online curated content (OTT Platforms).
He mentioned that a three-level Grievance Redressal Mechanism is in place to look into complaints relating to the violation of Code of Ethics by the publishers and furnishing of information by the publishers to the government and periodical disclosure of information in public domain regarding grievance redressal.
Anurag stated that the government has spent over Rs 3723 crore on advertisements in the last five years but there has been no increase in this expenditure in this period.
He cited the expenditures made by the Central Bureau of Communication (CBC) on promotions, publicity and advertisements of programmes in detail.
For the current financial year (till December 9), the expenditure stood at Rs 154.07 crore. Last year (2021-22), the figure was Rs 264.78 crore. In 2020-21, the government’s ad expenses were Rs 349.09 crore whereas in the previous year it was Rs 627.67 crore. As per Thakur’s data, the government had spent Rs 1106.88 crore in FY 2018-19 and Rs 1220.89 crore in 2017-18.
The minister said Jagran Prakashan got the highest share of advertising money at Rs 5.67 crore in 2022-23. The Times of India Group, which had the highest share for the last four years (except 2019-20), received Rs 5.45 crore from the CBC, followed by The Hindustan Times Group (Rs 5.16 crore), The Daily Amar Ujala (Rs 3.52 crore) and Rajasthan Patrika (Rs 1.87 crore).
The data for advertisement incurred on TV ads reveals that at Rs 3.30 crore ZEEL received the highest share of the government’s ad spends in 2022-23 (as on December 8). While Zee Media Corporation took away Rs 2.03 crore, Sun TV Network got Rs 1.78 crore, followed by TV18 Broadcast Ltd at Rs 1.74 crore and Associated Broadcasting at Rs 1.63 crore.