Govt calls for multimedia pitch for Quit India & I-Day celebrations
The Government of India has called for a multi-agency pitch to create campaigns for 75 years of the Quit India Movement and 70 years of India’s Independence. The campaign will involve print and radio ads as well as TVCs.
India will be celebrating the 75th anniversary of the Quit India Movement on August 9, 2017 and the 70th Independence Day on August 15. The campaign is aimed at creating a befitting aura around the two major national events.
The Directorate of Advertising & Visual Publicity (DAVP) is planning to undertake multimedia campaign on this occasion, which will seek to inspire the young generation and instil in them a sense of pride and responsibility.
The campaign brief states:
- Create a Jan Andolan with a spirit of ‘I stand by my country’ in the vibrant democracy.
- Project a ‘Bold and Decisive’ New India – for farmers, the youth, the poor and women
- A New India that can secure its future
- A New India that is on the path of reforms and is rising in the global order
- A New India that cares
The DAVP is seeking two separate taglines for the Quit India and Independence Day celebrations; logos; print media design drafts for August 9 and August 15; concepts for radio and television.