Govt, Flipkart ink MoU to open up access to Self Help Groups

Ministry of Rural Development and Flipkart signed a Memorandum of Understanding (MoU) last month to allow the Self Help Groups (SHGs) producers, including the artisans, weavers and craftsmen, to access national markets through the Flipkart Samarth programme.

The Self Help Groups can get the following facilities and benefits through this MoU:

• SHG members and Clusters (geographical grouping of SHGs) will be provided training support for on-boarding products.
• Waiver of all commission charges for selling on the platform for a period of 6 months.
• Cataloguing support for a maximum of 100 products per seller.
• Other benefits like support for warehousing and account management etc.

The products of Self Help Groups will get exposed to the market in India only for sale through Flipkart. As on November 30, 2021, 36 SHGs have been registered on Flipkart and 11 products are listed for sale.

This information was given by Union Minister of State for Rural Development Sadhvi Niranjan Jyoti in a written reply in Lok Sabha yesterday (December 7, 2021).