Govt gets on board IP Nani to combat Intellectual Property crimes
Minister of Commerce and Industry, Suresh Prabhu, launched the Intellectual Property (IP) mascot – IP Nani – at a conference on National Intellectual Property Rights Policy in New Delhi yesterday (May 16, 2018). An anti-piracy video featuring Amitabh Bachchan was also launched by the Minister at the event.
Mascot IP Nani is a tech-savvy grandmother who helps the government and enforcement agencies in combating IP crimes with the help of her grandson ‘Chhotu’ aka Aditya. The IP mascot will spread awareness about the importance of Intellectual Property Rights (IPRs) among people, especially children, in an interesting manner.
This character is also in line with the World Intellectual Property Organization’s (WIPO) campaign for the World IP Day which celebrates the brilliance, ingenuity, curiosity and courage of the women who are driving change in our world and shaping our common future. It also highlighted that how a strong IP system can support innovative and creative women and indeed everyone in their quest to bring their amazing ideas to the market.
Speaking on the occasion, Prabhu said that protection of Intellectual Property Rights is critical for building a knowledge based society. The Minister further added that mere legal provisions are not sufficient for protection of Intellectual Property Rights, but their strict implementation is equally required. Piracy is a serious crime which should not go unpunished. Minister also called for creating awareness against stealing Intellectual Property Rights and stressed on the need for participation of society in the effort.
lPRs are increasingly becoming crucial drivers of social and economic growth by encouraging creativity and innovation. Realising the importance of IPRs, the National IPR Policy was approved by the Union Cabinet on May 12, 2016. The first and foremost objective of the Policy is “IPR Awareness: Outreach and Promotion”. Under this objective, one of the key focus areas is awareness on IPR for school children, as it is essential to nurture creativity and the ability to innovate starting out from a young age.
In this context, the Cell for IPR Promotion and Management (CIPAM), a professional body under the Department of Industrial Policy and Promotion (DIPP), collaborated with the European Union Intellectual Property Office (EU-IPO) to produce a series of animated videos on IPRs for children with IP Nani as their central character. All these videos are available on CIPAM’s official YouTube channel, Twitter handle and Facebook Page.
CIPAM has been conducting IPR awareness workshops for school students since April 2017. Till date, CIPAM has reached out to over 100 schools, sensitising over 8,000 students on IPRs. Additionally, CIPAM also engaged with the National Council of Educational Research & Training (NCERT) to curate content on IPRs. As a result, for the first time ever IPRs have been exclusively included in the NCERT textbook for Class 12 school syllabus. These efforts are aimed at inspiring the next generation of creators and innovators to become proud IP owners.