Gowardhan Ghee collaborates with ‘KBCi’– Season 14

Gowardhan Ghee, the flagship brand of Parag Milk Foods collabrates with Sony Entertainment  Television’s prestigious ‘knowledge based’ game show, Kaun Banega Crorepati – Season 14 to launch its new communication  initiative #GARVSEGOWARDHAN.  

Gowardhan Ghee is loved by consumers and has retained its market leadership position. Gowardhan Ghee is more than just  a brand; it is a source of pride for both us and our customers. #GARVSEGOWARDHAN is an attempt to convey the mutual  feeling of pride felt by millions of customers, farmers, and Parag Milk family.  

In this association with Kaun Banega Crorepati, whenever hot seat contestant reaches the second “Padaav” of the game i.e  winning minimum Rupees 3 Lac 20 Thousand, they will also attain the prize of yearly supplies of Gowardhan Ghee. The  legendary host Mr. Amitabh Bachchan Ji mentions that they have won the “Gauravshali Uphar” which adds to the contestants’  achievement. This association is a step towards celebrating the brand’s purity while embracing its glorious years in the market 

Commenting on the collaboration, Akshali Shah, SR. VP- Strategy, Sales & Marketing, PMFL said, “Associating with Kaun  Banega Crorepati is a logical extension of our brand and product category Gowardhan ghee as traditionally ghee has been  considered as brain tonic for memory enhancement. It is said to promote all three aspects of mental functioning-learning,  memory and recall which is essential to perform well on hot seat. We are also very thrilled with this association as the legendary  Amitabh Bachchanji as the host, his charming personality and humbleness brings an unwavering fanfare to this game show. It  has a successful track record of reaching a captive audience, delivering stupendous results, and garnering favourable reviews  across India. The mention of "aapko milta hai Gowardhan Ghee ki taraf se Gauravshali uphar" by Amitabh Bachchan ji has  enormous appeal and would aid in extending our pride #GARVSEGOWARDHAN to the next level.” 

Along with KBC, the campaign kicks off across multiple consumer touch-points such as television, out of home, digital and  experiential activations. Gowardhan is a brand known for its purity and has not only contributed to the FMCG development  of the country but also holds itself responsible for its customer's happiness and well-being.