Gozoop wins digital marketing mandate for Enchanted Valley Carnival

Gozoop, an independent digital focused marketing agency, has bagged the digital marketing mandate for Enchanted Valley Carnival (EVC), India’s Largest Multi-Genre Music & Camping Festival, a venture by Twisted Entertainment & Universal Music India. 

Commenting on the win, Ahmed Naqvi, CEO and Co-founder, Gozoop, said, “It is exciting to partner with a forward-thinking brand like EVC that believes as much in our digital first approach to reach and engage audiences with right message, at the right place and at the right time, every-time. With our deep understanding of today’s digital first audiences, we look forward to breaking new ground through our creative strategies and media innovations for EVC this December.” 

On assigning the duties to Gozoop, Shoven Shah, Founder, EVC, said, “We are really pleased with the service we have received from Gozoop. The team is very responsive, professional, enthusiastic and organised. They have an in-depth knowledge of digital marketing. Looking forward to working with them for our future projects as well.” 

Enchanted Valley Carnival is a unique festival property which was introduced to the Indian audiences in 2013. It is the first-ever music festival in Asia to have a fully-fledged campsite, known as Enchanted Village, alongside professional adventure sport and other distinctive experiences. 

EVC 2016 establishes itself as the only multi-genre music festival in India offering varied genres from electronic music to live genres across International Pop, Bollywood, EDM, techno, fusion and Indie along with other experimental music and will be held on December 17 and 18 at Aamby Valley. 

Gozoop manages creative digital duties of Dell, Asian Paints, Hypercity, Cipla, Kolkatta Knight Riders, Pidilite, Pearson Global, Mashreq Bank and Liberty Videocon General Insurance, among others, through its offices in Mumbai, Dubai and New York.