Gozoop wins integrated marketing mandate for Planet Smart City
Gozoop has won the integrated digital marketing mandate for the Indian business of Planet Smart City – the global leader in the smart affordable housing segment. As part of the mandate, Gozoop will be handling Social Media Management duties as well as Digital Media Planning & Online Reputation Management.
Planet Smart City is a leading global Proptech company that designs and builds Smart communities in countries with high housing deficits. Planet entered the Indian Market in 2020 and has active projects in Brazil, the United States, and Italy. The company’s primary service verticals are real estate, smart infrastructure, property management, community management, and IoT advisory services. With an objective to build safe, socially inclusive, and liveable communities, Planet’s unique people-centric approach aims to enhance residents’ quality of life, offer new opportunities and to reduce their cost of living. Planet Smart City has worked extensively on a collection of more than 200 smart solutions for infrastructural, technological, and social innovation.
The key differentiator is in their multi-disciplinary global teams and proprietary end-to-end control of the entire project – from design to build and long-term community management. Planet Smart City has, amongst other projects, created and launched the Planet App - a digital platform providing access to high value-added services and facilitating communication between residents in Planet Smart City’s neighbourhoods.
Through the App, residents can engage with each other and the neighbourhood, while observing and managing day-to-day utilities usage.
Unlike many developers, Planet Smart City does not leave the community once completed. Instead, dedicated on-site community managers who help support and aid community cohesion are assigned to each local community.
George Yaryura, CMO Planet Smart City group, said, “India is set to be the world’s youngest country, with youth accounting for 35% of the total population and 64% of the working-age group. With the ongoing businesses across sectors have become digitally inclined including real estate. Considering the millennial drive and their willingness to adopt smart solutions for their daily activities, India is witnessing a digital first approach. In line with the changing dynamics, Planet Smart City’s emphasis will be in applying ourexpertise in proptech & IoT solutions for India. Our people-centric business model has led us to notable associations and partnerships that are challenging and redefining how people around the world use technology. Like-minded associations are important to us, and Gozoop is a valued partner that offers the expertise we need to elevate our vision. We are excited to embark on this partnership with Gozoop and their digital-first approach.”
Ahmed Aftab Naqvi, CEO & Co-Founder of Gozoop, said, “With an integrated mandate that includes creative digital, performance marketing and online reputation management — we look forward to #BreakingTheBox for Planet Smart City.”
Founded in 2015 by real estate experts Giovanni Savio – the Global CEO, and Susanna Marchionni - CEO, Brazil, the Company is chaired by physicist and entrepreneur Stefano Buono and is headquartered in London, UK. Planet’s expertise is positioned to meet the needs of burgeoning city populations to empower residents with smarter services for a happier, healthier community experience.