Gozzop bags social media duties for Lipton Ice Tea in India

Gozoop, the 360 degree digital media agency from India, has won the social media mandate for Lipton Ice Tea India,a 50:50 joint venture agreement between PepsiCo and Unilever. Since its launch in India in 2011, Lipton Ice Tea has taken the lead in creating a new category of Ready-to-Serve ice-tea. Gozoop Online Pvt. Ltd. has its presence across Mumbai, Delhi, Bangalore and Chennai within India and also has offices in Dubai and Singapore.

“Digital is an exceptionally dynamic space and is the quickest medium to communicate with our consumers. Ice Tea is a nascent category which makes reaching out to the consumer base even more critical. Through our association with Gozoop, we plan to reach out and initiate a dialogue with our consumers through all possible social media platforms. We also plan to integrate our online presence with our on ground offers/activations for the brand”, says Sudipto Mozumdar, Senior Director Customer Development, Po1 India.

Gozoop would integrate their Zozolo Social ROI app into the social media strategy for Lipton Ice tea that would enable the brand to track and increase ROI from their social media presence. It would also aim at enhancing fan engagement and boost campaign participation thus resulting in organically increasing the fan loyalty.

Commenting on this recent account win, Ahmed Naqvi, Managing Director (India) & Co-Founder, Gozoop, said “We are extremely excited to win the account and look forward to run fun, engaging campaigns and deliver results that will showcase Lipton Ice Tea in a new light. We are geared to provide the creative expertise Lipton Ice Tea needs and believe that we can create truly path breaking digital experiences for the brand.”

Gozoop Online Pvt. Ltd. provides digital solutions to global brands like Dell, Mumbai Indians, Maveric Systems, Mad over Donuts, Citrusox, High Street Phoenix, BMW, Reliance Foundation, Discovery Channel, Lipton Ice Tea, etc. among others. Gozoop aspires to venture into new geographies like Qatar and New York and also continue diversifying in intelligent digital products.