GQ India launches Style Manual 2011; Reveals the most indispensible fashion advice

Men's fashion and lifestyle authority, GQ India unveils the ultimate guide to sharp dressing for Indian Men with the launch of its Style Manual 2011. Designed to be a complete head-to-toe style guide, the Style Manual is packed with practical style advice to enable the modern Indian male to discover his own expression of style.

From standout suit styles, choosing the right collar, wearing a tie in a modern way, getting trousers that fit flawlessly to solving the dilemma of how many buttons should a suit have, the Style Manual demystifies it all. Also, included is a special section on Indian wear to help one on how to seamlessly embrace traditional elements as a part of everyday style or overcome wedding-season wardrobe blues.

Looking dapper on the launch cover of GQ India's Style Manual is Bollywood actor and the personification of effortless style, elegance and charisma, Arjun Rampal.

Says Che Kurrien, Editor, GQ India, "The GQ Style Manual is a collection of our best and most indispensable fashion advice under one roof ' specifically directed at the Indian male. The idea behind bringing out a Style Manual is to help men figure out their own paths to stylishness, and as a means to that end, to demystify the sometimes esoteric world and confusing "rules" of men's fashion. Arjun Rampal is someone who exemplifies a distinct sense of personal style which made the choice of our cover star very easy."

"Do not forget that ultimately - style is the man himself," is the advice GQ India's Fashion Editor, Vijendra Bhardwaj has to give to all Indian men. "How one dresses is an integral part of how a man is perceived in today's image-driven world, and having a sharp sense of style is a powerful weapon."

Sharing his views on working with Arjun, he further adds, "Arjun has an imposing personality. He enjoys his clothes and his clothes flatter him. His wardrobe for the GQ India Style Manual shoot showcases different elements of men's fashion and style, with a notable focus on ethnic wear and demystifying what's informal and formal."

On the shoot, Arjun Rampal shares, "The looks are all very experimental. It's a great mix of Indian and western wear." When quizzed on his fashion icons, Arjun lists Amitabh Bachchan, Brad Pitt and Al Pacino to the Gandhi Family as his favourite picks.