Graphixstory wins the creative challenge for Absolut Vodka bottle bags
Absolut Vodka in partnership with Talenthouse brought artists all around the world, an opportunity to design a location inspired paper bag to wrap those beloved & precious bottles in. The location inspirations were Sydney, Auckland, Canada, Fiji and Beirut respectively.
From all the locations mentioned above, Graphixstory chose to portray the beauty that Canada brings out through ‘O Canada’ face. Perhaps the most emblematic things about Canada are its colors – red and white, hence it forms a major part of the entire artwork with red and white being the primary hues.
This artwork titled “Canadian Hues” is an attempt to best portray Canada. It includes the CN Tower in Toronto, The Montreal Observation Wheel, Canada's famous maple leaves, and one of its favorite animals, Moose. We have also tried to portray a representation of the absolutely beautiful Yosemite National Park and the Pink Lake.
According to Surajit Majhi, Founder at Graphixstory, “Besides all the ice-hockey and unfailing politeness, there is a lot more to the ‘place of bears’. So we designed the packaging keeping a focus on Canada’s alluring scenic beauty and untouched wilderness instead, which would be incomplete without the maple and moose.”
All in all, we were ecstatic when we learnt our illustration was selected among 500+ designs and that our work was going to be featured all across Canada cloaked around bottles of some of the cleanest vodka along with the branding across all the digital platforms as the Limited Edition bottle bags for Absolut Vodka.