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'Great Indian Travel Festival' - Country's Most Exciting Mega Travel Sale Returns

After a splendid inaugural season last year, the Great Indian Travel Festival (GITF), India’s biggest online travel fest is back with more exciting deals. Scheduled to take place from 15th – 31st March, GITF is an IPG Mediabrands initiative, powered by Google India.

One can catch all the excitement on these online channels starting 15th March’16: Website: https://gitf.co.in / Facebook: GITFIndia / Twitter: @GITF_India / Instagram: gitf_india

This year, GITF has partnered with brands across Travel and Hospitality sectors such as PayTM, MakeMyTrip, Yatra, The Leela Palaces, Spice Jet, Air Asia, Jet Airways among others. On offer are deals with up to 70% off and cash back worth up to Rs.50, 000 on holiday, flight and hotel packages in India and abroad.

Talking about GITF-2, Amardeep Singh, CEO, IPG MAP said, “The digital upheaval has ushered in a new consumer behavior when it comes to buying travel products and interacting with brands. GITF is a fabulous platform for Indian consumers looking for good holiday destinations at affordable prices. This year we have made it bigger and better in terms of having more partners and offering a superior experience to the travelers.”

The concept of a vacation is taking new shapes in the mind of the Indian traveler. As stated by ‘Travel Consumer 2015’, a research report by Deloitte ‘Travel has changed from a seller’s to a buyer’s market and it has never been more important for businesses to understand consumer needs and expectations.’ Going by the changing trend in the sector, GITF has been conceptualized as an attempt to boost online holiday bookings in India.

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