Great Learning launches Ad Campaign starring Virat Kohli during IPL 2020
Great Learning, one of India’s leading EdTech companies for professional and higher education, has announced the launch of their first multi film ad campaign featuring brand ambassador, Virat Kohli. The campaign consists of a series of ad films and is titled, ‘Power Ahead - Jo Seekhta Hai Wahi Aage Badhta Hai’. It focuses on the importance of lifelong learning, and showcases how upskilling is a necessary step for students and professionals to power ahead in their careers. The ad films will air across 40 national channels like across sports, entertainment, news and music. The ad films will also be aired on OTT platform Disney + Hotstar throughout the Dream 11 Indian Premier League 2020, for which the brand is an Associate Sponsor. The campaign has been conceptualized by Sideways and directed by Cornerstone.
The ad films open with Virat addressing the audience while reflecting on Great Learning’s philosophy of lifelong learning as a necessity for success. Virat himself personifies this philosophy and believes that career success comes to those who are always looking to learn something new, especially in a world where things are changing so rapidly around us. While striking a conversation with the viewers, Virat emphasizes the need to keep learning to stay on top of one’s game. ‘Cricket ho ya koi bhi career jo seekhta hai wahi aage badhta hai,’ he quips in these films.
Aparna Mahesh, Chief Marketing Officer, Great Learning said, “We are excited to launch our first set of commercials with Virat Kohli during the biggest sporting event of the year, the IPL. Virat represents the aspirations of Young India. He is someone who is so passionate about his game, pursues excellence relentlessly and keeps improving through disciplined effort. We believe he will inspire millions of learners to chase career excellence with the same passion and reach their goals through high quality education provided by Great Learning. This campaign with Virat will elevate the Great Learning brand to a higher level in terms of awareness as well as preference when people think of high quality professional education.”
Great Learning has so far delivered over 30 million hours of transformational learning that has empowered 300,000+ learners by helping them upskill in areas like Data Science, Artificial Intelligence, Cloud Computing, Cybersecurity, Digital marketing, Management, etc. In March 2020, amidst the COVID-19 outbreak, Great Learning also launched its free learning resource, the Great Learning Academy to help professionals upskill themselves. Over 3 lakh learners have already benefited from the platform including employees from 700 leading global MNCs and PSUs as well as students from over 1,000 universities and colleges including IITs, IIMs, and NITs.