Great Learning Launches new TVC featuring Virat Kohli
Great Learning, one of India’s leading EdTech companies for professional and higher education, released a new TVC today, featuring their brand ambassador Virat Kohli for the campaign in the run-up to IPL 2021. The ad film is the third in the series of the multi-film campaign titled Power Ahead - Jo Seekhta Hai Wahi Aage Badhta Hai. It draws attention towards the significance of lifelong learning from one’s victories and defeats alike and showcases how upskilling is a necessary step for students and professionals to power ahead in their careers.
The ad film will air across 40+ national channels of varied genres starting mid-April. The campaign has been conceptualized by Sideways and directed by Cornerstone.
The film opens with Virat emphasizing on the significance of lifelong learning, by sharing his personal journey of learning from victories, defeats, mistakes, right & wrong decisions, critics and fans in order to improve his performance on the field each day and in each match. He further adds that in order to succeed whether it is in cricket or in life, one must always have the willingness to learn new things.
Aparna Mahesh, Chief Marketing Officer, Great Learning said, “In today’s volatile world, constant learning and upskilling will increasingly be the main source of stability for professionals. Great Learning has always been focused on providing professionals with access to top-notch programs from the world’s best academic institutions. Virat embodies Great Learning’s philosophy of lifelong learning and disciplined effort in his game. His ethos of pursuing excellence is exactly what we follow at Great Learning while delivering our programs across domains to our learners. We believe his passion to stay at the top of his game will inspire our learners and audience to uplift their careers through mentored learning.”
Great Learning's stance of 'Jo seekhta hai, wahi aagey badhta hai' is true of any sphere of life or career. Virat is an embodiment of this philosophy. And the results are there for all to see. We have seen a lot of traction ever since we launched this thought last August. We hope to continue and build on the momentum." said Abhijit Avasthi, Co-founder, Sideways.
Great Learning has empowered 1 million learners so far by helping them upskill in areas like Data Science, Artificial Intelligence, Cloud Computing, Cybersecurity, Digital marketing, Management, etc. The company recently launched MBA, MCA and Mtech programs with leading universities in accordance with the recent recognition by the government for online degree programs.