‘Great Styles at Great Prices’ with Titan Eye Plus

Titan Eye Plus, one of India’s leading optical brands has been redefining standards in product design and retail experience since 2007. This season the brand is all poised to set a new benchmark with its latest campaign ‘Great Styles at Great Prices’.

Titan Eye Plus’s latest brand campaign ‘Great styles at great prices’ has been launched across television and digital platforms. The campaign beautifully presents the insight that consumers are often reluctant to change their eyewear. Whenever a consumer thinks of a fresh new look, the first thing that they consider changing is their clothes followed by may be their hair style. One thing that they don’t consider, at least naturally is their eyewear. This is mostly because eyewear is seen as a medical necessity for vision correction rather than a fashion accessory that can boost one’s looks and  confidence. In reality changing ones eyewear style can have a big impact on the way one looks; it is the most visible accessory that a person wears. 

The brand personality comes live in today’s TV-led campaign. In a world where spectacles are already considered as a forced expenditure, the brand urges one to choose the latest trends in eyewear without burning a hole in their pockets.

Speaking on the campaign- Great Styles at Great Prices, Shalini Gupta, Marketing Head Eyewear, Titan Company Limited said, “Consumers today want to experiment with their look and are always on a lookout for ways to upgrade. When it comes to spending money, apparels and accessories become a natural pick, with multiple purchases a necessity. While, prescription eyewear is still relegated to being a medical need and hence repeated purchase is not considered a necessity but an expense. The new Titan Eyeplus TVC illustrates in a light-hearted manner the indecisiveness consumers face when their heart is set on a product, yet they fear they’d end up spending too much. This behaviour has been captured in the TVC and will resonate very well with audiences.”