GreenDot Health Foods plays up the flavours in new campaign for Cornitos

Greendots Health Food has rolled out two brand campaigns, conceptualised by Studio 6 Productions, for its flagship brand Cornitos, featuring new flavours Spicy Peri Peri and Extra Cheesy, Cheese and Herbs Nacho Crisps for this season.

The 10-second ad campaigns showcase the new flavours. The promo will run across all national and digital platforms. The ad features the entire range offered by Cornitos, with a focus on the two newly launched flavours. The colourful commercial brings out the key message of the brand: ‘Always a Good Time for Cornitos’.

Commenting on the launch of the ad campaigns, Vikram Aggarwal, Director, Greendot Health Foods – Cornitos, said, “Being a preferred choice for healthy snacking, the new TVC will reinforce the brand promise of premium quality and great taste. The tonality and mood of the ad has been kept very simple and the ad will help us reach out to masses.”

The first TVC – Extra Cheesy – shows fresh corn being converted into nacho crisps and a sprinkle of grated fresh Cheddar Cheese and Italian herbs on nachos happen to create the exotic flavour of Extra Cheesy, Cheese and Herbs. The TVC ends with the display of the full range of 10 exotic flavours offered by Cornitos.

The second TVC – PeriPeri – shows fresh corn being converted into Nacho Crisps and a sprinkle of African Chili and fresh lemon on nachos that creates the exotic flavour of fiery PeriPeri. Fire shown in the ad symbolises the heat of African Chili packed in the PeriPeri Nacho Crisps pack. The TVC conveys the message of Peri Peri – Adding a New Spice to the Occasion.

Campaign credits:
Client: Greendots Health Food
Brand: Cornitos
Creative agency: Studio 6 Productions
Creative Head: Arijit Saha

Extra Cheesy ad:
https://www.youtube.com/watch?v=AX1G9xU9zdM

Peri Peri ad:
https://www.youtube.com/watch?v=-zPqG4In9OI