Greenways Food & Beverages hires i9 Communications as PR partner

Pune based Greenways Food & Beverages (D) Pvt.Ltd., part of the reputed 4 decade old Pushpam Group has awarded its pan India PR & Marketing communications mandate to i9 Communications Pvt. Ltd. (Part of Comniscient Group). As per the mandate i9 Communications will help create a go-to media strategy along with creating visibility and preference for the brand through media and non-media activities.

Speaking on the occasion Dr. Sachin Chopda CMD – Greenways F&B said “Greenways Food & Beverages will cater to the evolving Indian and his ever changing tastes. We have entered the Indian market with a strong product and brand portfolio and look to compete with some of the largest brands in the food FMCG category. Our appointment of i9 Communications has taken into account their strengths across geographies in India, strong processes, prowess in the category having represented similar brands and a strong team. We are confident that in partnership with i9 Communications Greenways Food & Beverage brands with break the clutter in an already crowded and over-communicated market.”

Speaking on the appointment Mr. Subhash Pais, Founder and Business Head said “The Food FMCG sector is a very interesting and fast growing sector in India, i9 Communications has a very interesting client roster in this particular sector and our appointment on the challenging Greenways F&B mandate positions us an expert when it comes to F&B/Food FMCG communications.”