GREY bags the creative mandate for Muthoot

GREY is finally the chosen for Muthoot. The pitch was held in Delhi and subsequently in Cochin. The Muthoot Group ( an M.George Enterprise), set up in 1887 and famous for pioneering and leading the  gold loan business , has also diversified into financial Services, Securities and a host of allied interests.Grey Worldwide has been mandated to handle all of these.

 

The business will be primarily handled out of Delhi office, with Grey’s Bangalore office also playing a key role for the South Market. Having established itself in the South, the Muthoot Group is now seeking to enter and consolidate its presence in the North, West and East markets.

 

According to Dip Sengupta, VP and Branch Head, Grey Delhi, “It’s a great win ! From the very first meetings with the Muthoot Group, we were moved by the ethics and value systems that drive this great brand.Our task is to help make the brand iconic”

 

“It was great to be a part of such a diverse pitch and of course to win it eventually! It takes a lot to identify a powerful brand idea and to make it relevant for Muthoot’s diverse markets. It  was a great challenge and we look forward to this partnership” added Hari Krishnan, VP and Branch Head, Grey Bangalore. 

 

According to Cherian Peter, Chief Marketing Officer, Muthoot Group,: We are delighted to have Grey as a partner and look forward to some great work !

 

According to Avinav Chaubey, AGM Marketing Services: Watching Grey pitch was a great experience and the passion and hard work clearly won the day .I am looking forward to some great innovative ideas from our new partners.