GREY Bangalore bags creative duties of Stovekraft's Pigeon Home Appliances
Stovekraft has awarded the creative duties of its brand Pigeon Home Appliances to GREY, Bangalore. There were a total of 6 agencies in consideration (Rediffusion, Percept H, Euro, Contract, Lowe, GREY) and 3 agencies were shortlisted for the final round (Lowe, Contract, GREY).
The brand's product portfolio includes induction cookers, mixer-grinders, blackline cook-tops, non-stick cookware, electronic pressure cookers, emergency lamps and water purifiers, amongst several others and competes primarily with Prestige, Hawkins etc.
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