Grey Cell Public Relations wins PR mandate for Crowdera

Grey Cell Public Relations, one of India’s most-trusted Public Relations and Communication strategists has bagged the Public Relations mandate for Crowdera, the free global crowdfunding & fundraising platform. As Crowdera’s Public Relations Agency, Grey Cell Public Relations will manage the funding platform’s strategic communication and media relations.

Crowdera is a free online fundraising and crowdfunding platform which aims at driving social impact. Its mission is to build a giving economy fuelled by social capital. It helps non-profit entities and social innovators by providing a secure platform where they can raise money without paying any commission or fee.

As a growing platform, Crowdera has achieved several successful fundraisers in the USA and has also hosted many campaigns for Indian nonprofit organizations, filmmakers and startups. It has helped over 2300 campaigns raising over 6 Crores ($1.0M) with donors from 35+ countries impacting over 50000 lives.

Commenting on the partnership, Chet Jain, Founder - Crowdera said “We want to reach out to a large population and the first step towards this goal is to share our journey with our target groups. As a global free online fund-raising platform, we needed a Public Relations partner who believed in our mission to help us tell our stories in a best strategic way. We are pleased to partner with Grey Cell Public Relations, to drive the Crowdera communication and make the brand engaging and relevant to people who want to raise fund for social causes and creative work and those who want to contribute.”

Commenting on the occasion, Madhukar Kumar, Founder and Chief Strategist, Grey Cell Public Relations said, “We are very pleased to add the Crowdera account to our client list bouquet. Through this opportunity, we will get to work for a brand committed for the people, by the people. Crowdera represents an exciting opportunity for the Grey Cell Public Relations team in the areas of Brand Building and Cause Public Relations. We look forward to adding value to its efforts in raising awareness and funding for needs and dreams.”

Last fiscal year, Grey Cell Public Relations has added 9 clients, each of whom are industry leaders in their segments. The agency aims to add minimum 15 more clients in current fiscal year.