Grey Chennai bags VBJ account

Grey Chennai has bagged creative duties of Vummidi Bangaru Jewelers fondly known as VBJ. Traditional jewellers since 1900, VBJ have often been the first choice for customers across India as well as internationally due to their master craftsmanship and exquisite jewellery designs. Grey Chennai has won this prestigious account after a multi-agency pitch which included JWT. Radical Advertising was the incumbent agency on this account.

Commenting on the win, Vijay Jacob, Vice President and Head of South, Grey says, "We are thrilled to be partnering this prestigious, heritage brand VBJ and are looking forward to providing a fresh perspective to this category. This win strengthens our presence in Chennai, an important market for Grey."

Vummidi Jitendra, Managing Partner, VBJ says "We were looking for a communication partner who will create exceptional campaigns - just like our jewellery. Grey's work demonstrated exactly that. We are looking forward to some fresh and exciting ideas which will take VBJ to new heights."