Grey Group China appoints Sharlene Wu as new CEO

Sharlene Wu has been appointed as CEO of Grey Group China. 

Previously with Proximity China as the CEO, Wu will be responsible for driving the agency’s overall strategic vision and growth plan, furthering business transformation, and providing oversight across key clients and businesses. She will also continue to enhance and deliver Grey’s marketing services and integrated solutions to clients.

Wu will be working closely with Nirvik Singh, Global COO and President of Grey Group and will lead Grey Advertising. She will also be responsible for the integration of Grey DPI, Grey Star Echo and Grey Easycom to create a holistic offering for their clients in China.