Grey Group India appoints Aritra Chaudhuri as Senior CD, Bangalore

Grey Group India has brought on board Aritra Chaudhuri as their new Senior Creative Director in their Bangalore office. Chaudhuri will be responsible for driving the agency’s creative mandate for its impressive mix of clients based out of Bangalore.

Chaudhuri joins with 10 years of extensive experience in various sectors, including Strategic Planning, Advertising, Integrated Campaign Design, Trans media Storytelling, Digital Marketing, Social Media, Art Direction and Graphic Design. Before joining Grey, he had worked with Leo Burnett as Creative Director, where he was responsible for creating a yardstick and setting up the creative team in Delhi. The brands he had handled there included Olx, Snapdeal, Bacardi and SBI Cards. Enormous, Commonwealth and McCann Worldgroup, Ogilvy and Mather, JWT, and TBWA are the other agencies that he worked with. He has been creatively associated with various brands like SBI, Zaffran, Baskin Robbins, Chevrolet, The Economist, Sony, Taco Bell, Tropicana, Mountain Dew, National Geographic, History Channel, Pedigree, and Adidas, to name a few.

Commenting on Chaudhuri’s appointment, Sandipan Bhattacharyya, Chief Creative Officer, Grey Group India, said, “While a lot is said about the need for experimental, medium-bending work in our industry, very few actually walk the talk. Aritra displays that rare knack for exploring the new and finding ways to create pop culture that makes brands famous.”

On joining the agency, Chaudhuri said, “Grey is changing in terms of its people, systems and work culture. I look forward to the new challenges and do some intriguing work in a city that is intriguing in itself as far as business is concerned.”