Grey Group ropes in Minakshi Menon to head Bengaluru office
Grey Group India has appointed Minakshi Menon to lead the agency’s Bengaluru office in India. She joins Grey Group as Senior Vice President & Office Head. Menon will closely work with her reporting head – Yashaswini Samat, Chairman and Managing Director, Grey Group India.
Menon joins Grey with an over two decades of marketing and communications experience across various geographies and disciplines, with hands on experience in content, strategy, online marketing, and business leadership.
Commenting on Menon’s appointment, Yashaswini Samat said, “We are delighted to have Minakshi join the team at Grey. In the current business environment, agencies are seeking the sweet spot where creativity and brand thinking converge with an understanding of the digital ecosystem. With her international experience in digital marketing, strategy, and advertising communication Minakshi is uniquely qualified to fit this need and create famously effective work.”
Prior to joining Grey, Menon was a Marketing consultant in Bengaluru, working with local organisations to develop marketing strategies, campaign planning, content and execution framework. She has worked in WPP agencies like Grey Group, Middle East & Africa and Wunderman in Singapore, Vietnam & Indonesia. She started off her career as a Copywriter in Chaitra Leo Burnett and Enterprise Nexus in Bengaluru and strategic communications consultancy – Sazcom. Menon has also worked with Hewlett-Packard, where she was a part of the management team that helped set up the first in-house agency, producing marketing collateral for HP servers worldwide.
“Returning to the Grey family has been an energising experience. We have a great roster of new and iconic brands, and we are an enthusiastic, talented team. For me personally, there is both the joy of returning to the market where I began my career, and the opportunity to add my digital experience to the mix. 2019 is set to be a year of great possibilities – I look forward to a busy one!,” said Menon on starting her second innings with Grey.
Menon holds a graduate degree in Bachelor of Arts. She has worked across the brands of Nokia, Ford, Microsoft, Shell, Dell, Louie Philippe, Britannia and many others.
Last year, Grey had appointed Nishant Saurabh and Suvikrant Maira as Senior Vice Presidents in the Mumbai and Gurgaon offices, respectively. While Saurabh has worked across FMCG, Automobile, Telecom, Consumer Durables, Financial, Electricals and Online Payments; Maira joined Grey with an avid interest in technology/ product innovations in auto sector, mobile phones, computers and alcohol industry.