Grey India picks Ram Jayaraman as Group Creative Director and Creative Head, South!

Grey India has announced the appointment of Ram Jayaraman as Group Creative Director and Creative Head, South.. He moves in from JWT, Mumbai where he was Associate VP and Senior Creative Director (Copy). Ram and Sham Ramachandran (Executive Creative Director and Creative Head, South), together will lead the creative responsibilities for Grey South (Bangalore and Chennai).

 

(Ram has over 11 years work experience in advertising. In his previous role he was the creative head for the India business on Radiant (RIN), Smirnoff, Amit Enterprises and Ahuja Constructions. He Led Radiant to 5/5 in the agency review, a never-before achievement in the Unilever portfolio. Apart from this Ram has also worked on some very popular brands and campaigns for Times Of India, Set MAX, Godrej, Kingfisher, Pepsi Co, Nestle, GSK (Horlicks & Boost), ESPN Star Sports, Ford, Pizza Hut, KFC, Hero Honda, Ford, Reebok, Unitech.He’s a Cannes 2005 finalist and Ranked 667 in Campaign Brief Asia’s “Top 1011 Creatives in Asia. His work has been published in Lurzer’s Archive 2008. He’s won a bronze at Goafest ’09 for craft in copy for a long copy ad written for TOI (on 26/11 attacks). Apart from advertising, he is passionate about books, poetry writing, Sachin Tendulkar, Royal Enfield, long-distance running, beer and heavy metal. He is a post graduate in Advertising & Public Relations, IMC.)

 

On joining Grey, Jayaraman said, “I’m excited about my new innings. It’s a big decision for both Grey and me, and the good thing is, it feels very right. Malvika, Amit and Jishnu are passionate, committed to excellence and look at work as something personal – I would like to believe we’re on the same page there. I look forward to partnering Sham and Hari, and I think the Gods are on our side :-) Lastly and very importantly, I would also like to thank JWT for teaching me my craft, and I hope to do everyone proud.”

 

Before Ram’s appointment, Sham and Vishnu Srivatsav, together had spearheaded the creative duties for Southern region. Grey India has seen some fabulous work coming from its South market for clients like Britannia, Bharti AXA, UB Wines, ITC etc. Vishnu, after building robust creative force in South, has now moved to Bombay as Executive Creative Director and Creative Head, Batey (a Grey group company).His responsibility is to build a formidable creative structure for Batey in Mumbai. 

 

(Over 12 years in Advertising, Vishnu has worked on brands like Sony, Citizen, Club Mahindra, Lee, Kitchens of India, Aircel, Sabena, Kiwi Shoe Polish, Britannia, Scotch Brite, Fortis Hospitals, Deccan 360, Bharti AXA General Insurance, Intex Mobiles, National Geographic Channel, Honda Brio and Dell. He’s won a couple of One Show merits, along with a few bronzes and a couple of silvers at the Abbies, a gold at the Emvies and has been featured in the Grey Book, a collection of the best work from Grey across the world, twice. In the last year, he was part of the team that launched the Honda Brio, relaunched Britannia Rusk, and his work for Bharti AXA General Insurance won a bronze at the Goafest 2012 and an Effie nomination)

 

Commenting on his new role Vishnu said, “It’s been 6 years in Bangalore and it has been one heck of a journey. I guess it’s time to start again and I’m excited about this opportunity to start afresh in a new city and a brand new agency (while retaining the comfort of the Grey network, of course). My thanks to all our clients for their faith in me, and my fellow travellers Hari and Sham for their tolerance. And all my best wishes to Ram”

 

  Malvika Mehra,  National Creative Director and EVP, Grey India said, “Vishnu is a fabulous writer with a great attitude. He’s been with Grey for over 9 years now and worked at most of our offices; Chennai, Bangalore and Delhi. It’s great to have him in Bombay now. Apart from Batey Ads he’s going to be involved in new business pitches for Grey and we’re sure he’ll deliver on both counts.” Amit Akali, National Creative Director and EVP, Grey India adds, “Some of our best work has been happening in the South, be it the Bharati Axa Health Insurance film or the new Britannia  rusks TVC; good, popular work on big brands. That’s just the kind of work that Ram’s been doing. We’re sure that the new jodi of Ram and Sham, along with Hari (Hari Krishnan – Branch Head, Grey South) will take our Southern offices to even greater heights.”