Grey's Bindu Sethi ends her innings with the agency!

Confirming the news, Sethi said "My leaving does not diminish my love for Grey and the wonderful team that I leave behind, I just have some personal compulsions that I need to address'

Jishnu Sen, CEO & President, Grey India said, "Bindu's contribution to Grey is both immense and immeasurable.She has been a fabulous partner and an invaluable friend.I know she needed to do this and I understand.So all I have to say is thank you and good luck.Grey's way of saying thanking you will be to continue on the path of success that you helped put us on to"

Bindu Sethi's Profile (Her picture attached)Bindu has spent nearly more than two decades in advertising and marketing industry. Bindu has shaped many brands, developed important strategic tools and influenced a generation of planners.

She began her career at the Indian Market Research Bureau (IMRB). She then moved to JWT where she developed and headed the strategic planning department for eight years. She was instrumental in building JWT's reputation for deep consumer sensitivity and brand building. At JWT she got the opportunity to work on brands such as Horlicks and Maggi.

She was instrumental in creation of JWT's social communications division Thompson Social which redefined the role of communications in the adoption of new health practices amongst rural and suburban populations.Furthermore, her experience extends to the marketing side of the business, where she partnered Hindustan Lever Limited as General Marketing Manager ' Personal & Hair Care. There, she formulated the brand vision, strategy and proposition for Unilever's family health portfolio comprising three brands across seven South Asia and South East Asian markets.

With experience as diverse and rich as hers, it comes as no surprise that she won WPP's prestigious Atticus Award for original thinking for her piece entitled Understanding India through Advertising.

Outside of work, Bindu is a keen trekker and long distance runner.