GREY's New Campaign for ENO Asks You To Live Life Non-Stop!

Fun times are incomplete without food. What good is a movie without nachos and popcorn! Can shopping be complete without a plate of chaat?! Would Holi feel the same without gujiyas? While food’s become an intrinsic part of most fun-filled moments, what happens when the same nibble decides to act as a deterrent.

Enter ENO. With its claim of getting to work in just 6 seconds, ENO has led the fight against unsavory bouts that can hijack occasions of joy and celebration.

Conceptualized and executed by GREY group, the latest campaign for ENO brings to life one such moment in the life of four friends. It demonstrates how the sudden onset of acidity can not only disrupt an otherwise fun moment, but has the potential to derail the celebrations that await.

Speaking on the new commercial, Varun Goswami, Executive Creative Director, GREY group India said, “Part of the joy of a train journey is in sampling the many local delicacies that are served at platform food stalls. Often a representation of the local flavour, these rich, surprising, unpredictable culinary samplers are a part of what makes train journeys, charming and memorable.”

The film involves a group of friends traveling with the groom for his wedding. Sampling local delicacies at every stop, the groom is stumped by a sudden bout of acidity that threatens to derail his travel.  The need for urgent relief in a situation like this, finds its match in ENO. 

Speaking on the new asset, Ketan Desai, President. (North) & Growth Officer (North & West), GREY group India said, “While the film is steeped in culture, and immediately connects with our audience, we have also embarked on a journey to create ‘memorable assets’ like the ENO ‘O’, the extenuating the relief moments with the effervescent bubbles, ensuring memorability and a strong brand assets that we can use across multiple medias and touch points. 

Shot by Equinox Films, at a fully-operational railway station in Bhavnagar, the commercial also introduces a new signature mnemonic for ENO. Created by GREY group and the global design team at ENO, the new “ENO Bubble” will now be seen across all campaigns and consumer touch points. 

CREDITS:

CLIENT: GSK

Jyoti Chopra                      Global Business Lead – GI

Bhawna Sikka                    Global Marketing Manager, ENO 

AGENCY: GREY GROUP

Creative: Varun Goswami, Piyush Jain, Arjun Bhimwal                 

Account Management: Ketan Desai, Pragati Ghosh, Anisha Mukherji              

Planning: Bikram Bindra                             

Agency Producer:

Swaty Pande                      Senior Producer, Hogarth

PRODUCTION HOUSE: EQUINOX FILMS

Director: Deb Medhekar              

Producer: Manoj Shroff

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