Grofers celebrates #MomsMakeItPriceless with its new campaign

A mother makes priceless sacrifices and efforts to make sure her children get all the happiness she wants for them. No matter how occupied she is, a mother’s heart is always concerned about her child and there is immense care hidden even in her smallest gesture. A lot of this expression of love, happens through her cooking, where her ‘special touch’ often makes the preparation special.   

This Mother’s Day, Grofers reminds you how mothers add love to everything they make, which makes the dish and the love, priceless.

Through a compelling digital film #MomsMakeItPriceless, Grofers showcases the relationship between mothers and their children and how they bond over the great taste of food. The brand, as a part of its campaign brings a simple yet profound thought that no matter what the dish is, a dash of her love makes it special in ways unsaid.

Speaking about the film, Mr. Prashant Verma, Head of Marketing, Grofers said, “This mother's day we celebrate the life of every SuperMom who has benefited from Grofers' promise of delivering 'value', and helped her in shaping some of her lives' most priceless moments.’’

‘’We have seen mothers buy groceries at cost-effective prices and make priceless meals out of them. Our narrative for mother's day is a story from my childhood. The film is not only dedicated to mothers, but also brings out the values Grofers stands for. Value for money sits in seamlessly, at the center of it.’’ says Mr. Zahid Shaikh,  Senior Director, Design, Grofers.

This Mother's Day, celebrate motherhood by joining Grofers, on how they make ordinary things valuable. Grofers also takes a step forward and gives the gift of memories with Saregama Carvaan to 10 lucky mothers on this occassion.

CREDITS

Creative Agency: Grofers Design Team

• Sr. Executive Creative Director: Zahid Shaikh
• Sr. Art Director: Vibhor Mathur, Biraj Dutta, Harsh Vardhan, Abhijeet Kritan
• Copy Writer: Zahid Shaikh

Production house: Shutterhead films

• Director: Zahid Shaikh
• DOP: Antonio Michael
• Executive Producer: Manpreet Kaur
• Producer: Sujoy Banerjee