Grofers plans home delivery in 10-minutes for Groceries
Grofers, the latest Indian unicorn, intends to deliver groceries in 10 minutes through its ‘dark’ (online-only) stores, according to media reports.
Food aggregator Zomato Ltd and current investor Tiger Global Management have contributed more than $120 million to the online supermarket.
The business is now throwing its weight behind the 10-minute delivery strategy, with a concentration on the platform's top 12 markets.
In the 38 cities where Grofers presently operates, the company hopes to make all customer deliveries in under 10 minutes.
Marketing
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