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Grounded, but soaring high on social media: The airlines banter continues

Though facing challenging times due to the COVID-19 crisis, the airline companies are displaying a cheeky sense of humour as they playfully take on each other on social media.

Twitteratis witnessed the lighter side of airlines, which began with a tweet by IndiGo who tagged rival airline Vistara in a hilarious tweet and used their tagline against them. The Tweet read "Hey Air Vistara, not flying higher these days we heard?” which is extension of Vistara’s tagline "Fly the new Feeling".  Upping their hashtag game, they used #StayingParkedStayingSafe which was picked by every airline that responded to the thread.

Indigo has tweeted this in a time where India in going through a 21 day lockdown with everyone advised to practice social distancing. The government suspended all national and international flights to curb the spread of the Coronavirus.

The conversation continued in the thread and Vistara responded to IndiGo's tweet by involving GoAir in the conversation and saying, "Flying would not be the 'smart' choice, what say GoAir?" which was a reference to GoAir’s tagline "Fly smart”.

GoAir further continued the tweet exchange and involved Air Asia via a response to Vistara which said, "We can hardly wait till everyone takes to the skies, coz at the moment it's not like #NowEveryoneCanFly right, Air Asia India?"

Taking the conversation further, Air Asia played around the SpiceJet tagline with the tweet, “"For now though, staying at home is the Red. Hot. Spicy thing to do!"

SpiceJet then joined the conversation and tweeted, “"Good to know our thoughts match, like our colours!" They even made Delhi airport a part of the conversation and said, “"Been a while since this bird flew out of her cage. But we're happy creating a safer tomorrow, today! Right Delhi Airport?"

Twitteratis were truly amused by this thread of tweets and enjoyed the banter from the sidelines. Here’s how they responded :-

This is not the first time we’ve seen multiple twitter accounts enjoying such humorous banter and in turn also amusing the Twitteratis. The social media accounts of Netflix, Swiggy and Zomato are known to drive such light hearted conversations.

Infact we’ve seen a similar conversation being “driven” by  Mercedes-Benz and Audi too. Audi has recently announced the #FourRingsChallenge where they urged their fans and followers to send in their version of Audi’s four rings via artwork. While the automotive giant was stormed by several responses, it was Mercedez- Benz that was the unusual one, the one that grabbed everyone’s attention. The company drew Audi’s four rings by burning some rubber with the AMG C63. The video was put up with the message, “Hey Audi, #FourRingsChallenge accepted! As we're all united in the same passion, here we go with our creative contribution. @Audi, we hope you like the result and show us how your handwriting looks like."


While Audi hasn’t responded to message yet, we’re sure they have something in the works which will be the perfect response for this.

These are great examples of spreading positivity by brands while the world is amidst such a serious crisis. People are confined to their homes and the continuous spread of the coronavirus is also spreading anxiety amongst people. These are great ways to leverage social media and spread positivity and creativity amongst people to divert their attention from the constant negativity they are surrounded by. Kudos to all brands involved in such play!


Also Read:

NBF Requests Media Agencies, Clients Not to Re-negotiate Advt. Deals with News Broadcasters

SPN pledges to support daily wage workers in M&E during COVID-19 crisis


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