GroupM builds bespoke client solution team for Havells
GroupM India, today announced that it will consolidate the media agency of record duties for Havells India under a bespoke client solution team, Team Havells.
Team Havells will be a dedicated team based out of Gurgaon and the agency’s scope will include both offline and digital media strategy, planning and buying mandates for the entire portfolio of brands under the Havells marquee. Havells enjoys a long-standing relationship with GroupM. With the creation of dedicated Team Havells in addition to the local expertise and market focus, there will be a partnership with other units of GroupM to take advantages of its global operations and learnings on Digital, Data, Analytics, and Content.
Speaking on the occasion, Sam Singh, CEO, South Asia at GroupM said, “We are delighted to partner with Havells India and help them connect with their consumers. I have great confidence in the team and in their expertise to use data, measurement, and technology at the core of integrated media offering to help the brand.” He added, “We are happy to work with a brand like Havells, which has a great history and strength across categories. Our objective is to drive the awareness, create profound brand engagement and increase performance for Havells India with our global expertise and groundbreaking resolutions.”
Commenting on the development, Amit Tiwari, Vice President – Marketing at Havells India said, “This team was formed keeping current dynamics of media and I have full faith that we shall achieve our objective of delivering the right message to the right audience at right time. GroupM has shown their strength of integrated media solutions layered with the lens of data, technology, and measurement which are very critical parameters and are need of the hour. I look forward to scaling new heights and strengthen the relationship with this formation.”