GroupM ESP signs two key sponsors for the Champions League T20 2014
GroupM ESP, the sports, entertainment and content arm of GroupM, yet again showcased their innovation capabilities by enabling key deals for the upcoming Champions League T20 2014. The pivotal ‘Title Sponsorship’ with OPPO INDIA and Central Associate sponsor with Birla White was facilitated and closed by the ESP Mumbai and Delhi team.
Commenting on this achievement Vinit Karnik- National Director of Sports and Live practice, GroupM ESP said, “T20 cricket is the most preferred and popular format of the sport. Post IPL, audience has not seen much of this format and are waiting to see some competitive T20 cricket. CLT20 marks the beginning of festive season in India where brands are looking to increase their share of voice need clutter breaking and engaging platform to occupy consumer mind space. GroupM ESP is delighted to announce ‘OPPO Mobiles’ as the ‘Title Sponsor’ and ‘Birla White’ as ‘Associate Sponsor’ of CLT20 2014. We are confident that the league will help brands achieve their desired marketing communication objectives. What really makes this clutter breaking is the new entrant brands like OPPO who aim to get the reach and visibility through a game like cricket”.
Commenting on the association, Tom Lu, CEO- OPPO Mobiles India, said “We are truly fortunate to have won the title sponsorship rights for such a prestigious and popular cricket tournaments. We are sure, with OPPO Champions League T20, more and more Indian users will get to know about our brand, the technology and the experience our smart phones deliver.”
“In India “Cricket” is next to religion and CLT20 offers a unique platform to reach out these followers which will help promote the Birla White brand and hence the association. Whenever consumers’ think of painting or any interior beautification, our brand should be top of the mind. CL T20 will help us drive this!” adds Kedar Rele, General Manager - Marketing Services, UltraTech Cement Limited (Unit : Birla White).
Champions League T20 will start on September 13, 2013 and will end on October 4, 2014. The tournament will see participation from Mumbai Indians (India), Chennai Super Kings (India), Kolkata Knight Riders (India), Kings XI Punjab (India), Perth Scorchers (Australia), Hobart Hurricanes (Australia), Sunfoil Dolphins (South Africa), Cape Cobras (South Africa), Lahore Lions (Pakistan), Northern Districts Cricket (New Zealand), and Southern Express (Sri Lanka).
Star Sports is committed to continue building this league which features T20 champion teams from across the globe, into a premium property. It would target to make this league a huge success by making it grand through a marketing blitz and production innovations. These are bound to increase the excitement of the league.