GroupM India wins Porter Prize

GroupM India has won the award for ‘Leveraging Unique Activities’ at the prestigious Porter Prize 2013 event. Porter Prize is one of the most coveted awards in the field of Strategy and Competitiveness and is supported by the Institute for Competitiveness India.

The Institute for Competitiveness India is an independent international initiative centered in India, dedicated to enlarging and disseminating the body of research and knowledge on competition and strategy, pioneered over the last 25 years by Professor Michael Porter of the Institute for Strategy and Competitiveness, Harvard Business School (ISC, HBS), USA.

Prof. Michael Porter was chairman of the Jury. There were 88 companies that took part in these awards from various industry sectors out of which 7 won a Porter Prize. GroupM is the first company from the media and advertising field to win this award. Elaborating the reasons why GroupM was chosen, Dr Amit Kapoor, Honorary Chairman, Institute for Competitiveness India said “GroupM reflects effective rendering of activities across the value chain, how activities reinforce and synergies are created across its range of activities through a interlocking system that becomes basis for competitive advantage and sustainability. GroupM reflects an understanding that clearly states that good strategies depend on the connection among many things, on making interdependent choices and making a tailored value chain that competitors cannot easily imitate ”

Speaking on the occasion, CVL Srinivas, CEO GroupM South Asia said “We are delighted to win the prestigious Porter Prize. This award is testament to GroupM India’s strategic approach to building the business that has resulted in a strong leadership position in this market. The diversified offerings of GroupM have scaled up over the years to become the new core of our agency. Our integrated product helps us provide unique value to clients to build their competitive advantage. All this wouldn’t have been possible without the support we get from our clients and business partners, the dedication and hard work put in by our talented team over the years, and the encouragement we get from GroupM regional, global offices and WPP to keep innovating and shaping the market”.

GroupM India has continued its great run in 2013. Its agencies have dominated all industry awards, won over 60 new businesses and it has launched several initiatives in Digital, Content, Experiential Marketing and Analytics.