GroupM joins hands with Twitch inAPAC to partner with livestreaming service
GroupM announced its partnership with its clients in Asia-Pacific access to Twitch audience insights, claiming to be the first agency network to partner with the livestreaming service.
GroupM will have access to insights on Twitch audiences that stream Alpha, Beta and Early Access games, Twitch connected TV (CTV) inventory; and Twitch ad solutions, which includes creative & content. This partnership will help GroupM provide with insights and tools to help Brands reach its gaming audience across APAC.
“At GroupM, we are focused on building our gaming expertise," GroupM's APAC investment director, John Miskelly, said. We’re excited to collaborate with Twitch, and we are committed to making smarter gaming decisions for our clients based on Twitch’s unique audience insights.”
“Twitch is excited to partner with institutions that create significant impact, and GroupM’s razor focus on high-quality engagement for brands makes them an ideal partner for us. With Twitch’s unique advertising solutions to help brands build closer relationships with consumers and co-create shared live experiences, we are confident that GroupM will be able to deliver strong consumer experiences with our insights.” Says Sunil Yadav, Head of agency development, Twitch.