GroupM's Dialogue Factory and Dialect merge to offer experiential marketing solutions

GroupM ‘s Dialogue Factory and Dialect merge to be a joint force by providing end to end experiential marketing solutions for their large bevy of clients. From ideation to execution, the company now boasts of having successfully completed 3500+ projects. This also makes the new GroupM Dialogue Factory ‘the largest’ experiential marketing company in the country and also ‘one of the most celebrated’ with close to 100 metals (local + international).

GroupM Dialogue Factory has always ensured that their clients stay at the forefront of their industries through sustainable, scalable and sensible experiential marketing initiatives that are both efficient and effective. Dialogue Factory is GroupM’s solution to providing mass consumer contact programs with a difference. Armed with an intellectual pool that stretches across all of GroupM’s agencies, what sets Dialogue Factory apart is their ability to convert engagement to excitement and from communication to propagation spread across both rural and urban geographies.

Dialogue Factory’s experience  spreads across FMCG , White & Grey goods , Financial services , Automobile’s , Entertainment , Media , Technology ,Travel , Education , Telecom & Developmental sector to name a few..

"Dialogue Factory is yet another initiative of GroupM that is helping shape the market. We are seeing a lot of traction in the experiential marketing space. Dialogue Factory is our end to end offering that can provide strategic value to clients in this space. We have a strong creative and implementation team that will complement our existing activation strengths. In addition, Dialogue Factory will leverage all the expertise we have built up in GroupM be it Insights, Analytics & Measurement or Digital”, says CVL Srinivas (CEO GroupM South Asia)

The driving force behind the passionate team that makes it happen is India’s foremost experiential marketing expert, Dalveer Singh.

“With Media & Geography natural approach , we create memorable & meaningful brand experiences across the country in schools , Malls , Multiplexes in Mumbai To Aganwadis , Panchyats , Mellas & Haats in Bhagalpur. We specialise in using new age networks and interactive technology platforms to create brand experiences which have the perfect blend and balance of both Digital & Physical eco system” ,says Dalveer Singh – Head - Experiential Marketing Asia Pacific. His experience spans leadership positions for over two decades across the Indian subcontinent and ASEAN at agencies like Ogilvy Action, 141 Worldwide, Reliance ADAG and now GroupM. It is under his expertise and leadership that Dialogue Factory is set to redefine the way consumers experience brands not only in India, but even beyond Indian shores in Indonesia and Vietnam.