Growth Marketing: The new-age strategy to grow your business

Authored by Amitek Sinha, COO, ET Medialabs 

With the evolution of technologies, businesses nowadays have to keep up with technological advancements in digital marketing in order to stay in the limelight. It can be difficult for any business, regardless of the sector, to make itself stand out . This is why it is critical to have a marketing plan that is innovative, effective, and appealing in order to break through the noise. In this scenario, having an effective marketing strategy plays an integral part that not only improves the customer experience but also paves the way for organic growth.

According to research, the global digital marketing industry is developing at a CAGR of 17.6 percent and is projected to be valued at more than $930 billion by 2026. The expanding global population's preference for digital social media platforms such as Facebook, YouTube, Instagram, and many more is the industry's primary driver.

This innovative and effective method of acquiring a devoted user base is named Growth Marketing.

Growth Marketing- An Essential art 

Growth Marketing is also referred to as Marketing 2.0. It enhances the traditional marketing approach by incorporating A/B testing, value-added blog articles, data-driven marketing campaigns, SEO optimization, innovative ad text, and technical analysis of every part of a user's experience. In order to generate robust and sustained growth, the insights gained from these tactics are swiftly implemented.

Growth Marketing firm: The Need for today

Growth marketing agencies help businesses achieve their brand growth expansion through marketing and sales enablement, technology, and growth hacking. Unlike traditional marketing agencies, typical growth marketing firms emerge as jacks of all trades and influence function on a higher level.

The Growth Marketing firms focus on boosting all parts of the advertisements while also aiming for overall company growth. They implement strategic marketing initiatives to improve every part of your business from the ground up. Growth firms will assist organizations in making decisions that address growth objectives in a more holistic manner, allowing the company to build on its accomplishments while isolating and removing obstacles along the way. One such firm that has been successful in utilising Growth Marketing to the fullest is ET Medialabs. It is a partner of choice for brands that are aiming for sustainable growth in today’s world of "go big or go home".

Offered Services that Improve Business 

Growth marketing analyst will assist business in every manner possible in growing their business. 

Marketing Strategy

Brands that wish to secure a market share should devise a strategy for providing their customers with the products/services they have a real requirement for,  when they require them. To accomplish this, they must clearly define their mission, examine the industry condition, and establish specific goals to guide and influence their marketing operations.

Digital Marketing

Digital marketing will assist you in introducing your firm to numerous potential customers and persuading them to purchase your products. It can also be used to support a huge campaign using free and paid platforms. Paid platforms include platforms like Google, Facebook, Instagram, etc. 

Inbound marketing

Inbound marketing is the process of expanding your business through genuine relationships with prospects and consumers. The inbound methodology is all about appreciating and empowering your customers to achieve their objectives at any point in the buyer's journey. Instead, great material and interactions that build your brand as a credible industry player attract the correct audience.

Analysis of Digital Data

The practice of analyzing data generated from your digital  marketing activity is known as digital data analytics. It gives businesses a clear picture of how their customers are reacting to their communication. Brands may use analytics to identify areas for improvement and use this knowledge to create better strategies and better online experiences for their prospects and consumers.

Designers and Artists

Great designs translate into amazing content, which leads to improved consumer experiences. Businesses that provide such experiences attract more customers and surpass their competitors in terms of revenue growth. They can establish a loyal following by reinforcing their marketing messaging with intentional design creatives. Creative designs will also help you distinguish your content and stand out in a crowded online marketplace.

Summing Up!

Through centralized leadership, a growth marketing firm integrates sales, marketing, and technology to provide a cohesive growth vision. They create concrete tactics, track campaigns, and employ design creatives to increase interest in your products. As a result, growth marketing organizations assist businesses in gaining popularity and a competitive edge. 


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