Gujarat Lions ups the interactivity quotient with personalised fan video

The Gujarat Lions, the latest addition to the Indian Premier League (IPL), has taken fan interaction on Social Media to an altogether new level through its ‘Tribute To Fan’ video.

Given the frenzy around cricket and the IPL (which concluded with the finals on May 29 between RCB and SRH), the various franchises of the League had been keeping the fans engaged through various activations on social media channels like videos, contests, blogs, etc.

Gujarat Lions partnered with Xebec Digital, a leading digital marketing company in India, and released a personalised video for every fan who has shown support to the Suresh Raina-led side.

The video highlights moments from the tournament that made the fans proud, encapsulating the Gujarat Lions’ first ever IPL journey. But what makes it extraordinary is the personalisation and the interactivity added to it.

The video starts with team owner Keshav Bansal thanking the fans for the support shown to his side and while he does it, the video addresses every fan with his/ her name. What follows next in the 90-odd seconds is an inception of videos through first-of-its-kind interactivity feature.

“Our journey in the tournament has been a dream come true and none of this would have been possible without the fans. This was our way of telling the fans that the team belongs as much to them as it belongs to us,” said Bansal.

Sowmya Iyer, CEO, Xebec Digital, the agency that handles the digital marketing for Gujarat Lions, added here, “The idea was to interact with the fans and you know that you have done it best if you can interact one to one. It is surely an overwhelming feeling for a viewer if a brand like Gujarat Lions addresses them with their name. That’s the feeling we want to leave our fans with. The video is expected to achieve record-breaking figures of reaching hundreds of thousands of passionate Gujarat Lions fans.”

The interactive layers on the video enable viewers to watch match highlights, player statistics and key performances of the tournament within the same video through various annotations that appear on the screen, keeping the viewer constantly engaged.

Watch the Gujarat Lions ‘Tribute To Fan’ video:
https://www.thegujaratlions.com/tribute-to-fans.html