Gulf Oil celebrates partnership with Manchester United in new campaign
Gulf Oil Lubricants India Limited (GOLIL), part of the $20 bn Hinduja Group, unveils its latest television commercial for Gulf Car Engine Oils in India, featuring the world famous English Premier League (EPL) Football club, Manchester United Football Club (MUFC). Gulf Oil is the official global fuel and lubricants partner of MUFC.
“The latest commercial which is Gulf Oil’s first global TV ad, celebrates Gulf’s unique partnership with Manchester United and highlights the shared values of both, to deliver and outperform, even under pressure. Gulf car engine oils have all the elements of a champion performer. In fact, all our products are designed to give cars an unmatched performance, despite the rigours it goes through every day, because we believe that pressure acts as a stimulus for champions to perform even better,” said Ravi Chawla, Managing Director, Gulf Oil Lubricants India Ltd.
Rahul Mathew, National Creative Director, DDB Mudra Group, who conceptualised the ad film, said, “The campaign epitomises the will to win even under the most daunting of circumstances. Just as the fans who accept no excuses and expect only success from their favorite team, so do consumers expect their cars to perform flawlessly, despite the pressures they unknowingly put on it every day. It’s a showcase of Gulf Oil’s indomitable spirit to deliver under pressure.”
The campaign will be aired on all major TV channels, across the country. The ad will also be seen during some forthcoming EPL matches featuring Manchester United. The new communication uses the aspect of ‘Peak Performance under Pressure’ to convey the brand values of Quality, Endurance and Passion. It features Manchester United team players since in sports too – performing under pressure happens to be a hallmark of champions.
Gulf Oil is already positioned strongly in the MCO (Motorcycle engine Oil) and DEO (Diesel Engine Oil) segments. It wants to now bolster its presence in the premium imagery-led PCMO (Passenger car motor oil) segment. This TV campaign further illustrates GOLIL’s commitment to investing in the brand in order to strengthen its share further in the Lubricant industry in India.
Creative agency: DDB Mudra West
Creative Director: Rahul Mathew, National Creative Director, DDB Mudra Group
Production House: Nomad films
Director: Kino Pravda