Gulf Oil forays into two-wheeler battery business; signs on Hardik Pandya
Gulf Oil, one of the fastest growing players in India’s lubricants sector, along with its brand ambassador and eminent cricketer Hardik Pandya introduced the company’s new powerful range of Gulf Pride 2-wheeler batteries today. Gulf Oil has appointed Indian cricketer Hardik Pandya as the face of the business.
The new Gulf Pride range of batteries comes with superior cranking power that provides the rider Insta Start benefits. This consumer value proposition assures vehicle owners a good start to their journey reinforcing the belief, especially in India, that good things begin with a good start. Hence, the new brand positioning of ‘Start mast to din zabardast’.
All Gulf Pride batteries are designed using advanced VRLA technology. Its innovative gas recombinant with valve regulated design doesn’t let the electrolyte escape from the cells. So there is no need to top it up with distilled water and hence is a completely maintenance free battery. The Advanced Lead Calcium Alloy on the plates, reduces corrosion significantly and thus provides it a superior start-up efficiency. The battery comes with ABS case that provides better heat and electrical insulation compared to normal or conventional battery containers. These batteries also come with new and attractive packaging that beautifully highlights its features and benefits.
“The growing two wheeler population in India combined with the large gap between demand and supply for quality batteries is what led us to launch the Gulf Pride batteries. These premium quality batteries combine superior cranking power with low maintenance and longer life to provide the riders with the power to insta-start their day,” said Mr. Ravi Chawla, Managing Director, Gulf Oil.
“With his explosive and power packed performances on the cricket field, we believe Hardik Pandya personifies the core value propositions of Gulf Pride Batteries and we are happy to have him on board. We are sure that the Gulf Pride Batteries campaign featuring Hardik with the core messaging of ‘Start mast to din zabardast’ will resonate with our customers”, Mr. Chawla added.
Speaking about his partnership with Gulf Oil, renowned cricketer Hardik Pandya said, “I am super excited to be the face of Gulf Pride batteries. In cricket, a great start and steady partnerships make for a winning combination. The Gulf Pride Batteries exemplify this in terms of providing the rider insta-start, which ensures a great ride.”
Since its inception in 2013, Gulf Pride batteries have won the trust of more than two million customers and today the range is available at more than 9000 retail counters. To delight the customer further, Gulf Oil has continuously worked towards improving the product features and therefore now introduced this all-new and powerful range of Gulf Pride 2- wheeler batteries.