Gulf Oil introduces #CheerWithPride campaign
The cricket World Cup is the biggest event for the cricket crazy fans of the Indian Sub-continent. Hence it is a great time for brands to leverage the event and engage with their customers and fans in a creative manner to generate good brand recall.
Considering this trend, Gulf Oil has come up with an engaging World Cup campaign - #cheerwithpride for their Motorcycle Oils segment.The ad features MS Dhoni and Hardik Pandya along with the Gulf Oil (Pride 4T Plus) Mascot – Mr. Pride .This campaign will further be leveraged on various social media & digital platforms as well as with the trade.
The brand has also roped in their brand ambassadors – MS Dhoni and Hardik Pandya for team India.
Through this campaign, the brand is inviting entries for an interesting contest. Participants have to Cheer for India, come up with an innovative slogan and post it with #cheerwithpride and get a chance to go to England. There are also loads of other goodies to be won including original world cup merchandise.