#GullyChat: How OTT is democratising entertainment
It wouldn’t be wrong to say that OTT has been our sanity saver during the long months of lockdown and being confined to one’s homes due to the COVID-19 pandemic. We have consumed a really wide range of content on OTT platforms, watched matches, played games in the long months of isolation.
And OTT platforms have risen to the occasion – bringing newer storytelling formats, global content as well as increasing the Indian content basket, serving as movie theatres on premier day and introducing Indians to the amazing stories from different corners of the country with fantastic regional content bouquets.
OTT has also given voice and a platform to very talented, but often underutilised talent from the film and television industry. It has also attracted several Bollywood A-listers and helped create an even more intimate connect between the stars and their fans.
Experimentations in terms of narratives, characterisations, formats and even brand engagement are being done without intruding into viewers’ experience on the platforms. Indeed, OTT platforms have become the go-to screens for great stories.
Adgully’s premier property – #GullyChat – will explore ‘How OTT is democratising entertainment’ this Friday, September 17, 2021 between 3 pm and 4 pm. Taking part in the discussions will be:
Abhishek Jain, Co-Founder, OHO Gujarati
Esha Nagar, Managing Director, Nepa India
Manish Kumar, Founder & CEO, Digi Osmosis
Shrenik Gandhi, Co-founder and CEO, White Rivers Media
Varun Duggirala, Entrepreneur, Co-Founder & CCO - The Glitch
Join in the discussions on Twitter by following Adgully – @adgully.
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